![]() ![]() We are talking about vast amounts of data here on customers and how they shop. One of the key strengths Amazon has is the amount of data that it has at its disposal. They are not scared of investing money to develop the company. ![]() They will test a number of different ideas and then drop those that do not produce the desired results and double down on those that do. Jeff Bezos, the founder of Amazon, and his management team have a philosophy where they are not afraid of failure. All of these innovations have made Amazon the “go to” place for all shopping needs. They have changed the face of online shopping significantly over the last two decades or so. Everything that Amazon does is designed to serve their customers in a better way.Īmazon has led the way in terms of innovations to improve the customer experience. Their goal is to be the most customer centric organization in the world. Every move that Amazon makes is tied in to their customer centric philosophy. The main reason that Amazon has been so successful is their total commitment to the customer experience. Total Commitment to the Customer Experience ![]() Other giants such as Walmart and Target have followed suit. It is a true success story and Amazon have really paved the way forward for retail shopping. When Amazon first launched its website for selling books back in 1997, there were not that many people online and most were concerned about using their credit cards to make purchases over the Internet.įast forward a few years and online shopping has become the norm thanks to the business strategies Amazon implemented to give customers more confidence to make Internet purchases. It is the retail shopping company of the future and if you sell retail products then you need to take advantage of what this huge and successful platform has to offer you. There is no doubt that Amazon is here to stay. ![]()
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